What Went Wrong with Bike Sharing?

Photo by Paulo Almeida on Unsplash

News just in: Lime, the scooter startup, is laying off about 100 workers, or 14 percent of staff, and pulling out of a dozen cities in the U.S. and Latin America, including Atlanta and San Diego where scooter-related deaths have taken place. CEO Joe Kraus is confident that the company will become the “first next-generation mobility company to be profitable” after its cost cutting plans. Kraus also apparently denied the ongoing…